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A web-based image optimizer

A screenshot of

In Wicked Fast Websites, I recommend that web developers optimize and smush images, a process that can decrease file size by 25-percent or more.

While OSX has the fantastic and free ImageOptim app, there hasn’t been a great alternative for Windows users. But now there is. is a web-based, drag-and-drop image optimizer that compresses images with the same level of effectiveness as ImageOptim. It’s free and platform agnostic (it even works on your iPhone!). And unlike ImageOptim, it provides a data URI so you don’t have to link to an external image at all (ImageOptim now has this functionality, too). Pretty cool!

Check out Hat tip to Chris Coyier.

🚀 I just relaunched my Vanilla JS Pocket Guides with new code examples and real projects to help tie everything you’ll learn together. Check it out.

Have any questions or comments about this post? Email me at or contact me on Twitter at @ChrisFerdinandi.

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