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How to build a knock-off

This is a genius piece of marketing. Dave from Saddleback Leather put together a short video teaching his competitors how to build less expensive (and durable) knock-offs of his product.

What a great way to show off how well made your own product is. (Dave is so confident in his bags that he even links to his competitors right in his main site navigation.)

Via Kottke

Have any questions or comments about this post? Email me at chris@gomakethings.com or contact me on Twitter at @ChrisFerdinandi.

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