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The power of storytelling

This talk by Paul Nicklen on the beauty of the arctic is one of my favorite TED Talks of all time.

It’s not just that the subject matter – retreating arctic ice – is important to me. It’s the way Paul uses simple but beautifully told stories to create a powerful emotional impact.

Creating change isn’t just about emotion (you need data and concrete action steps, too), but it is a powerful catalyst to motivate and sustain behavior.


🔥 Hot off the press! I just launched a new pocket guide. Learn about ES6 arrow functions, let and const, function hoisting, and more.

Have any questions or comments about this post? Email me at chris@gomakethings.com or contact me on Twitter at @ChrisFerdinandi.

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