This talk by Paul Nicklen on the beauty of the arctic is one of my favorite TED Talks of all time.
It’s not just that the subject matter – retreating arctic ice – is important to me. It’s the way Paul uses simple but beautifully told stories to create a powerful emotional impact.
Creating change isn’t just about emotion (you need data and concrete action steps, too), but it is a powerful catalyst to motivate and sustain behavior.
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