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When does your brand become immortal?

The other day on Damn, I Wish I Thought of That, Andy Sernovitz asked:

When does your brand become immortal? When customers will pay cash to wear your logo.

Sundaes is the best ice cream joint in my hometown. They do a hell of business on word-of-mouth alone.

And when I was in high school, it was actually cool to wear a Sundaes t-shirt like the ones the staff wear. They didn’t advertise. They didn’t even have a marketing department.

My question for you: How do you get there?

🚀 I just relaunched my Vanilla JS Pocket Guides with new code examples and real projects to help tie everything you’ll learn together. Check it out.

Have any questions or comments about this post? Email me at or contact me on Twitter at @ChrisFerdinandi.

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